WITH TORI WILLIAMS
APRIL 18TH -20TH, 2024
WHAT IS
BEHIND THE FLOWERS ?
At Behind The Flowers, it's not about passive learning. Experience a full room transformation, guided by Celebrity Planner and Designer Tori Williams and her team.
This event is immersive, providing hands-on experiences and a wealth of insights on profitable pricing, team building, avoiding burnout, and thriving in the luxury market.
Unlike any other event, Behind The Flowers isn't just about learning theory; it's about hands-on implementation. You won’t simply learn floral design and get motivated; you'll actively apply what you learn. Leave with a solid foundation to launch or grow your luxury event planning business, all while enjoying every moment of the experience! Be prepared for three days of active learning, hands-on training, and pure entertainment as you expand your knowledge.
LOCATION
ATLANTA, GA
We have booked one of the premiere addresses in one of Atlanta’s most desirable neighborhoods - Buckhead is known for its high-end shopping boutiques, lively nightclubs and trendy bars and restaurants. Perfect for our attendees, an urban boutique retreat that seamlessly blends modern innovation and influential design.
Take in a view of the Atlanta skyline at the hotel’s rooftop pool deck, outfitted with private cabanas, unwind in luxury suites and guest rooms, mingle over cocktails in our jewel box lobby bar and indulge in classic Italian-American fare at our hotel’s onsite restaurant, Dirty Rascal.
WHAT'S INCLUDED
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Three Night Stay Hotel Accommodations
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Welcome Gift
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Daily Breakfast and Lunch
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Hands-On Training with Celebrity Planner & Designer Tori Williams
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Special Guest Speakers Panel
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Supplies and Tools Needed to Complete Your Course
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Detailed Workbook and Resource Guide
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Marketing and Branding Information
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Pricing for Profit
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Designing with Fresh & Silk Flowers, Large Scale Floral Installations, Structure & Design Mechanics
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Complete Room Transformation Design
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An Elegant Black Tie Gala Dinner
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Certificate Presentation
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Network & Community
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Contracts, Documents and Certification
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Resource List
WHAT YOU WILL LEARN
01
Business Fundamentals
Learn all the necessary steps and legal requirements to get started.
04
Florals Demystified
Get the education required to become a
floral guru.
Understanding flower types, care, mechanics and resources
02
Strategic Business Marketing
Learn the marketing tools and hacks to grow your business quickly.
Targeting Luxury & Elite Clients
05
Business Etiquette & Success Guidelines
Emphasizing Appearance, Branding & Team Building
03
Events Design Mastery
Learn how to design any type of event from start to finish.
Crafting Unique Designs
06
Profitable Pricing Strategies
Structure fees for planning, Day of Service, Design & Execution to Achieve 6 figures.
