WITH TORI WILLIAMS
July 20th-23th 2026
REGISTRATION OPENS SOON!
WHAT IS
BEHIND THE FLOWERS ?
At Behind The Flowers, it's not about passive learning. Experience a full room transformation, guided by Celebrity Planner and Designer Tori Williams and her team.
This event is immersive, providing hands-on experiences and a wealth of insights on profitable pricing, team building, avoiding burnout, and thriving in the luxury market.
Unlike any other event, Behind The Flowers isn't just about learning theory; it's about hands-on implementation. You won’t simply learn floral design and get motivated; you'll actively apply what you learn. Leave with a solid foundation to launch or grow your luxury event planning business, all while enjoying every moment of the experience! Be prepared for three days of active learning, hands-on training, and pure entertainment as you expand your knowledge.
LOCATION
ATLANTA, GA
WHAT'S INCLUDED
STANDARD ACCESS
-
Welcome Gift
-
Daily Breakfast and Lunch
-
Training with Celebrity Planner & Designer Tori Williams
-
Detailed Workbook & Resource Guide
-
Marketing & Branding Strategy
-
Pricing for Profit
-
Event Planning, Production & Design
-
Event Venue Education
-
Business Etiquette for the Luxury Market
-
Contracts, Core Documents & Certification
-
Certificate Presentation
-
Network & Community Access
-
Special Rates at a Nearby Partner Hotel
(Details shared after registration)
PREMIER ACCESS
Includes everything in Standard Access, plus:
-
VIP Welcome Gift
-
Lunch with Tori Williams
-
Priority Seating During Workshop
-
One Guest Admission to the Gala
-
45-Minute Review Session
WHAT YOU WILL LEARN
01
Business Fundamentals
Learn all the necessary steps and legal requirements to get started.
04
Florals Demystified
Get the education required to become a
floral guru.
Understanding flower types, care, mechanics and resources
02
Strategic Business Marketing
Learn the marketing tools and hacks to grow your business quickly.
Targeting Luxury & Elite Clients
05
Business Etiquette & Success Guidelines
Emphasizing Appearance, Branding & Team Building
03
Events Design Mastery
Learn how to design any type of event from start to finish.
Crafting Unique Designs
06
Profitable Pricing Strategies
Structure fees for planning, Day of Service, Design & Execution to Achieve 6 figures.
